Measure Customer Satisfaction to ensure that you understand what you’re doing right and what requires attention, from the most important perspective: your customers’.
- Construct survey
- Email with follow-up by phone as needed
- Establish benchmark measurement
- Repeat execution with regular frequency
- Summary report with recommendations
Manage advisory board process of senior executives to supplement, expand upon findings, feed back to customers what you’ve heard, ensure prioritization of correct initiatives and engage them in the process of continuous improvement.