Carrollco’s Team of Experts

Marketing Skill and Industry Experience

We shape our teams to fit your project, leveraging experience, templates and tools to quickly ramp up and deliver.

Carrollco Associates bring domain expertise, professional networks and highly tuned skillsets from design to quantitative methods for market studies, integrated product launch or focused revenue acceleration. We partner to ensure needed resource  for cross-cultural, multi-enterprise facilitation, and deploy quickly with the same caliber of focus, planning and execution regardless of project size.


Michele Carroll

Founder & President

Michele Carroll founded Carrollco Marketing in 1993, which has satisfied more than 450+ clients worldwide. She’s respected for leading change for positive impact, by clarifying vision and mobilizing teams to execute.  She leads two dynamic non-profits:  CSCMP’s San Francisco Roundtable and MDUUC; and holds a BA and International MBA.

Michele on LinkedIn


Kelly Lane

Digital Marketing/Web Design

Kelly has helped businesses and non-profit organizations grow through strategic website design and creative services for 10 years. She brings an eye for design and skill to deliver to Carrollco clients as well as her own, and has a long roster of happy clients.


Leslee Burch

Research, Communications & Team Learning

Trained as a Florida Sterling Examiner, Leslee has extensive workforce development and process improvement experience. Our industry researcher driving digital content for numerous clients, Leslee also facilitates workshops consistently rated tops by both sponsors and participants.

Leslee on LinkedIn


Erika Kauffeld

Strategy, Planning, & Content Development 

After 11 years with various 3PLs in marketing and business development positions, Erika moved to the agency world where she has been helping clients with research, strategy development, and project management. Among her roles with the Council of Supply Chain Management Professionals, Erika served on the Board of Directors (Roundtable Chair 2009-2012) and is a Founding Member of Women in Digital-Cincinnati.

Erika on LinkedIn


Don Daniel Fowler

SEO, Website Analytics, Reporting

Don brings the deep experience and expertise of APC Digital to Carrollco’s retained services clients.  From defining appropriate keyword phrases, gleaning insights from data analytics to regular reporting, Don’s passion is crafting search engine optimization (SEO) for  measurable impact. He’s comfortable with technology and keeps systems working, up-to-date and up for business.


Flori Carroll

Photography,  Articles, Event Support

Interning at Carrollco while pursuing her Bachelors degree in Communications, Flori Carroll contributes to client research, newsletters and events. Her millennial perspective brings a fresh angle and creative thinking to Carrollco and client publications.

Lisa Crist

Project Management / Proofing

Lisa is a graduate of UC Berkeley, currently based out of Sonoma County, California and working as a content editor. She brings to Carrollco several years’ worth of expertise in various fields, including project coordination/management and English-language proofreading and editing.


Jeffrey Ardis

Business and Trade Development

Based in Boston, MA, Jeff Ardis has worked for the government trade agencies of Australia and Northern Ireland assisting clients across a range of sectors, and is a NASBITE Certified Global Business Professional. Jeff also brings to the team a background in classic brand, sports, and event marketing.


Alice Chein

Web & Graphic Design

Alice is a self-taught designer based out of Santa Barbara who has been providing visually creative solutions for businesses over the past 8 years.


Greg Mitchell

Writer, Communications

Greg Mitchell graduated in 2007 with a degree in business management and marketing. After close to two decades managing a law firm, he decided to branch out into his true passion of marketing and writing.

Domain Experts

Carrollco consultants contribute expertise, experience and perspective across projects, but bring particular domain expertise to the following sectors:


Ian Gentis

Lean Start-up, M&A, Coaching

Ian Gentis has guided senior executives to successful launch, growth, profitability and exit for more than 25 years. Based in Memphis, TN, he’s advised FedEx, ServiceMaster, Dupré Logistics and Greyhound after operating roles at Schneider National, the US Air Force, and Mattel Industries. As strategic advisor to Carrollco and our clients, Ian is a valued utility player!


Rob Chang

Mobility Innovation

Rob Chang is a software product marketing and technical consultant with 20 years of experience building successful software businesses. He has managed all phases of the software product lifecycle with noteworthy achievements in product definition, positioning, and introductions for Web-based products.

Lisa Pohmajevich

Lisa Pohmajevich

Healthcare, Medical Devices

Lisa has more than two decades of marketing and managerial experience  including work with novel technologies designed to take sizeable leaps forward in clinical care practices. She works with companies to set priorities and compose realistic and profitable business plans.


Larry Clopp

Global Logistics, International Trade

Larry Clopp led Accenture’s Global Trade practice with clients in bio/pharma, med device, apparel and high tech, founded Intelleflex and Serendipity Chocolates, was a Director of Gartner, CSC, Coopers & Lybrand and Cap Gemini, International Ops lead at Adobe, HP and Amdahl. While traveling the world, Larry advises Carrollco and its clients on trade, IT and logistics.

Our Partners and Contributors

Carrollco works in collaboration with the best in digital marketing, SEO, video production, start-up coaching and support and facilitation.  Key strategic partners include:

Richie Media