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Measuring Marketing Results
We measure what matters. For our clients it’s:
REVENUE:
- 5X Revenue increase for 3PL client after website redesign, communications improvement – surge in RFP invitations
- Our introductions for Irish mobility client led to a $24Mil North America contract
- Major (pilot) contract with Silicon Valley icon for Irish software start-up
- RFP participation for new Consumer Goods prospect for 3PL client- won contract for forwarding and US distribution
- ‘Beta use’ deals with 3 Major League Soccer (MLS) teams for client’s iPhone app
- Major contract for Software client with midwest government agency
- Multi-market RFP, sale of electronics product in Chicago, San Francisco for Northern Ireland firm
FUNDING:
- Managed VC funding process which secured $826K in angel fund
- $11.3Mil Series A funding for an RFID platform developer
- Helped another (RFID) innovator secure $2Mil Board investment
PARTNERS for INNOVATION
- “In Kind’ services support and VC prospect introductions for Northern Irish healthcare software innovator
- Warm introductions to US carrier network partner prospects for Northern Irish travel services innovator
- Surge in driver applications from intermodal trucking company Facebook campaign
INDUSTRY RECOGNITION:
- PR That Moved Non-Profit from ‘Push Sales’ to ‘Pull Marketing’ – Creating Regional Buzz, Awareness, Growth in Membership, Mentions in News Media
- PR & Marketing Support Driving Consistent ‘Sold to Capacity’ Events for Regional Non-Profit Organization, Consistently Positive Feedback from Participants
- Reggie Award for Sales Impact of Marketing Campaign (Invested $100K to generate $31Mil Revenue)
- HomePage review in Touch Arcade for Northern Irish alternative reality game (ARG) launching in US
- ‘All-Island’ (Irish) event at Web2.0 rated one of best experiences
DEFINITIVE RESEARCH & COUNSEL
- Briefing on West Coast Port Congestion, Underlying Causes, Status
- Quantified Americas Cleantech Market opportunities for leading Irish Trade Board
- Prioritized Cleantech markets by immediacy of likely adoption
- Feasibility study in semiconductor services space that negated ‘go’ decision
- Defined niche opportunity for innovative animation product
- Projected likelihood of adoption, defined buyer requirements for RFID antennae
- Regular market study to define event topics, venues, formats that will resonate with target audience for non-profit board
- Regular customer satisfaction measurement for service providers
- Prioritization of industry events for comparative power and impact
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